Jobs-to-be-Done is by far the best way to get a true insight into your customer needs. Some would say it borders on magical intuition - but luckily, it's just science; it's a method, and that means anyone can learn to get amazing insights into customer needs!
If you have better insight, you can develop and deliver better products and services that help customers effortlessly achieve their set goals and outcomes - better than everyone else - and that means the deal and the customer are yours!
This masterclass is light on theory and focuses on applying what you learn practically. You learn by doing so that you can learn to do the moment you are back at work!
This masterclass includes a formal evaluation that is required to receive the Agile ADapT Jobs-to-be-Done Specialist Certificate once you pass the accompanying exam (included in the price.)
This Masterclass is ideal for Product Managers and Owners, people involved in product design and development, Business Analysts, Business/Customer Relationship Managers, and Executives who need true customer insight to align strategy with delivery.
It works great with the ADapT Innovation Sprint (design-thinking approach) to ideate and test ideas against defined customer needs and agile product/service design and delivery! (If you also want to attend the Innovation Sprint Masterclass on the 14th and 15th, email me and let us know you are interested - johann@get-it-right.nl).
The Masterclass will be from 08H30 to 16H30 in Utrecht on the 12th and 13th of March 2024, and the class will be conducted in English,
The price shown is the launch special and includes the cost of the EXAM and 21% VAT in the Netherlands. If you are outside of the EU or a country that obliges EU companies to levy VAT - you will get a VAT Exclusive price less than the amount shown.
The ADapT team developed the Agile ADapT transformation approach using our combined 300+ year experience, constantly learning and experimenting, and tweaking what does not work perfectly.
This page is a place where you can get us to help you do the same. Whether its attending training, or a practical workshop where you will learn to use what you have learned immediately in your workplace, of engaging with one of our experts as a consultant or coach.
Over the last three decades, the chief architect of ADapT has authored over a dozen books on strategy, governance, management, technology, digital transformation, Lean, and agile, including two best-sellers.
Some other team members are not far behind and are in their own right, trainers, coaches and authors of some of the best loved international best practices.
Every single contributor to ADapT is super-bright and an accomplished consultant in their own right. The team represents input from nearly 30 countries - we made sure the method will work regardless of where you use it globally.
We are obsessed with the potential of our latest work to change organizations across the globe - forever!
We love what we do - but what we love more are to see the results people get when they 'get it'!
We have learned over the years that simple is always better, and what we will teach you, is practical, easy to understand, and easy to use!
In fact, Richard, a Strategist at Microsoft, had this to say!
"It is quick and simple enough to implement in any organization, even in big organizations and large teams, and what's more, the fruit of your labor can be seen almost instantly. This is definitely a highly recommended read."
Thanks, Richard; that is exactly what we had in mind!
You don't have to wonder or guess; you just have to learn, apply and get results.
They approached the extremely difficult topic of innovation and digital transformation, in an extremely simple-to-digest and use approach which will ensure your transformation efforts move quickly from theory to practice and into tangible results.
The demand for “new” at an unprecedented velocity can be overwhelming for the service provider. What we have in the Agile ADapT approach is a creative, innovative solution to address that specific market need – delivering "new" value at high velocity. Transforming the organization by developing and providing products/services that meet consumer needs as well as fulfill the provider’s mission and objectives.
The Agile ADapT approach adds vital tools to your toolkit that have been tested in the real world to enable you and your team to build momentum through delivering value-focused results in short timeframes.
ADapT is a truly agile approach, that makes a complex issue (providing customer value) easy to solve. Once understood as a process, it can be taught, learned, and used in very little time. Digital Business Transformation is not rocket-science anymore.
Johann Botha
Founder & Principal Consultant & Coach
Work with multiple award-winning thought leaders, authors, business leaders, movers, and shakers who have done successful change and digital transformation projects on four continents, across virtually all industries and market segments, and for customers of all shapes and sizes, from fortune 500 industrial leaders to two-man operations that disrupt the world.
We specialize in building digital age capabilities and developing practical skills to help organizations be customer-focused, be agile, solve problems, grow people, facilitate difficult change, dream, scheme, but most importantly, DO!
We operate virtually across the globe with our head office in Almere, Netherlands, and have ADapT partners in Johannesburg ZA, Hamburg DE, Dallas US, London UK, Lagos NG, Paris FR, Leuven BE, Istanbul TR, Sofia BG, Dubai UAE, Bhopal & Bengaluru IN.